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Before an owner can ever begin to think about selling their business, they must first understand the reason why they want to sell and how their personal and professional goals play a part. The last thing anyone wants is to go through an entire Exit Plan just for an owner to get seller’s remorse by the end of the process.
In this episode of Why We Plan, John Brown, Founder of BEI, and Elizabeth Mower, President of BEI, discuss the importance of asking the right questions to uncover exactly what the owner wants for their business and what they want after the business is sold. The recommendations you decide to create for your clients need to be aligned with the interests and goals of the owner. The reasons a business owner leaves should greatly affect the suggestions an advisor makes for them.