Jim called his advisor, Marla, to talk about an obstacle to his family transition plan that had taken him completely by surprise. “As you already know, I’ve been talking with my daughter about taking over the business.
Time is our most precious commodity, and for business owners especially, it can be difficult to convince them to take time out of their already busy schedules to work on their business, not just in it.
Being knowledgeable in your field is very different from being a thought leader in your industry. Along with the vast amount of knowledge you may have on a specific topic, you must also have the ability to market yourself to your appropriate audience.