Impact of the Economy and Accounting Rules on Valuation

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Business valuation is a key component of the Exit Planning Process. With the ever-evolving changes to the economy and accounting rules, it's important for advisors to stay knowledgeable on how privately-held businesses are valued.

In this episode of Why We Plan, Elizabeth Mower interviews Bob Christiansen on how the current changes are impacting business valuation, specifically through the lens of intangible assets in the business. Beyond documenting business processes, which is a critical intangible asset, Bob asks the right questions to push owners to identify the things they do that their competition doesn't. By implementing this step with his clients, Bob's clients drive value in their companies. In turn, they see that what Bob is delivering to them is worth more and they stick with him as clients longer.